Who is KDM?
KDM is a printing company that offers services to store décor, acrylic, and distribution for Point-of-Purchase (POP) essentials. They assist with managing client’s marketing campaigns on both localized and national scales.
Navigation:
Social Distancing Solutions Campaign: Award-Winning Catalog | Digital Assets
3D Displays Campaign: Interactive Direct Mailers | Website Design | Videography
QSR/ Fast Casual Campaign: Brochure | LinkedIn Ad | Animation Video
Company Identity: Logo Design | Brand Guidelines
Company Solutions Booklet: Packet Design
Social Media: Illustrations | Gifs
Social Distancing Solutions Campaign
The goal of the social distancing solutions campaign is to provide companies with alternative social distancing measures in response to the COVID-19 pandemic.
This Award-Winning, 78-page catalog offers KDM’s customization for pandemic printing in sizes, substrates, and applications. The catalog includes detailed layout design, illustrations, renderings, and photography to equip the sales team with tools for emphasizing the importance of the new normal. It is complemented with a detailed Excel document linking each product item number to order details, streamlining the process from sales to operations.
Social Distancing Solutions Catalog
Supporting Campaign Assets
Email Signature | Social Media | LinkedIn Ad | LinkedIn Banner
Digital Assets
Web Pages | Blogs | Email Marketing
Marketing Collateral
Sale Supports | Info Sheets
3D Displays Campaign
The 3D Display campaign, in collaboration with Stacka Wraps, was focused on popping 3D bevels to 2D planes providing clients with a dynamic and attention-grabbing way to showcase their products.
QSR + Fast Causal Brochure
To enhance the campaign, a visually engaging mailer demo showcases KDM's new "ink-water" design on a compact 3D water bottle image, illustrating the simplicity of the 3D Display technique. Prospects can practice and envision its impact on their POP displays. The mailer includes a letter from the President and an instruction sheet for a concise and informative experience.
New Website
Designed layouts, graphics, and content for 80+ pages featuring solutions, products, blogs, case studies, about us, and more. Claire managed website from 2019 through 2021.
Supporting Campaign Assets
Email Signature | Social Media Graphics | Social Media Banners | Infographics | Demo Videos
Digital Assets
Web Pages | Blogs | Email Marketing
QSR + Fast Casual Campaign
The goal of this campaign is to promote KDM as a full-service supply chain partner for QSR (Quick Service Restaurant) and fast casual brands. The objective is to share how KDM's printing technology can help these brands improve sales at the point of purchase.
QSR + Fast Causal Brochure
QSR + Fast Casual Animation | Used for a LinkedIn Ad
Updated Company Identity
The KDM logo and brand identity development aimed to present a clearer message about the company's goals and purpose. Through a refined tagline, a website transformation that caters to diverse audiences, and updated marketing collateral, KDM seeks to position itself as a printing company with a broad range of solutions while maintaining a consistent and recognizable brand identity. Original logo having “market smarter” was misaligning as a marketing agency instead of showing the printing capabilities that KDM offered.
Old vs New Tagline
OLD
NEW
Supporting Assets
Icons | Video | Marketing Collateral | Branding Guideline
Company Solutions Booklet
This booklet highlights all of the key solutions KDM has to offer.
